ZoeTerra: The World's First Embodied Creator Economy
ZoeTerra is building a new kind of economy—one where creators are paid fairly, communities truly belong, and every transaction generates measurable positive impact. Powered by Planet Walkers, the world's largest embodied community, ZoeTerra integrates movement, meaning, and ethical commerce into one living system.
This is profit-generating impact, fundamentally aligned with life itself. We're creating an economic infrastructure where doing good and doing well are inseparable—where the health of people, creators, and the planet drives sustainable returns.
Technology Didn't Bring Us Together. It Fragmented Us from Each Other and Nature.
For Conscious Consumers
People who deeply care about health, nature, ethics, and conscious commerce are forced to navigate a fractured digital landscape:
- Juggle step trackers, maps, calendars, weather apps, and meditation tools
- Shop across opaque marketplaces with zero sourcing transparency
- Research ethics manually, brand by painful brand
- Separate movement, meaning, and purchasing into disconnected silos
- Navigate platforms that commoditize users, exploit data, undermine safety, and manipulate outcomes through algorithms
For Creators & Ethical Brands
Creators and mission-driven companies face the same exhausting fragmentation:
- Competing on platforms designed to extract, not elevate
- Fighting for visibility in algorithmically-rigged systems
- Giving away margins to intermediaries who add little value
- Struggling to build authentic connection with their community
- Forced to compromise values to survive
The tools exist. The intention exists. The integrated experience does not—until now.
Imagine One Seamless Connected Ecosystem
Movement Builds Trust
Your daily walking practice becomes the foundation of belonging, where every step strengthens community bonds and personal wellbeing.
Community Before Commerce
Authentic relationships form first, creating a foundation of trust where ethical exchange emerges naturally and organically.
Values-Aligned Discovery & A Fair Creator Economy
Meaningful products and services surface through shared values. Creators are attributed and compensated fairly—their intellectual property secured and their contributions valued.
Participatory Impact
Impact is transparent, measurable, and real—every transaction contributing to regenerative outcomes you can see and feel.
ZoeTerra is building the good place—not the least bad one. We're building the world's largest embodied creator economy, launching with Planet Walkers community and Pono Market together, designed to strengthen each other from day one.
Built on the Principle of PONO
ZoeTerra is built on the Hawaiian principle of PONO—truth, balance, and right relationship with self, others, and nature. This isn't a marketing tagline. It's our operational foundation.
From this principle, we seek to:
- Restore the soul of community in an age of digital isolation
- Design technology that serves life rather than extracting from it
- Create commerce rooted in trust, fairness, and reciprocity at every level
Three Integrated Products, One Living System
Planet Walkers Community
The trust and belonging layer—where shared movement becomes durable social infrastructure and lasting connection.
Planet Walkers App
The daily, embodied experience—integrating movement, presence, and personal rhythm into one calm, beautiful interface.
PONO Market
Commerce in right relationship—where ethical exchange emerges naturally from trust, transparency, and shared values.
Together, these form a single living system—an economy designed to serve people, creators, communities, and the planet in equal measure.
Planet Walkers: Monetizing Participation, Not Attention
Planet Walkers is a real-world participation platform that converts shared movement into trust, measurable impact, and durable economic value.
We create a scalable community engine for engagement, brand-aligned partnerships, and long-term alignment between people, place, and capital by monetizing participation rather than attention or data.
The Planet Walkers Value Pillars
(Participation → Trust → Impact → Economic Value)
Community — Real-World Social Fabric
Planet Walkers rebuilds trust and belonging through repeatable, real-world participation. This creates a durable social fabric, strengthening community over time.
Growth — Be the Person You Want to Be
Participation generates personal and collective momentum, building confidence, consistency, and progress. It fosters durable capability and resilient individuals.
Harmony — A Stabilizing Force
Planet Walkers reconnects people to place and nature, fostering a lived relationship with local rhythms. It replaces digital fragmentation with embodied life and ecological alignment.
Empowerment — Treated as a Human, Not a Product
Built on consent, safety, and privacy, Planet Walkers returns agency to participants. Technology acts as infrastructure, supporting action without manipulation.
Prosperity — Abundance for People and the Natural World
Planet Walkers converts participation into circulating value, rewarding contribution over extraction. This alignment transforms community into a measurable, scalable living economy.
Planet Walkers Community: Proof that this Works
World Rainforest Day 2025
5
Continents
Walkers participated across five continents in a single coordinated moment
100%
Organic
Zero paid acquisition—all participation driven by authentic engagement
High
Resonance
Strong emotional connection and repeat engagement from participants
2026 Targets
- 500K–1M active users building daily walking habits
- 20 billion collective steps demonstrating unprecedented scale of embodied participation
- Anchor cities + global layer combining local roots with worldwide reach
- Weekly and monthly cadence creating predictable, sustainable engagement patterns
This is lived behavior—not a hypothesis. The community is the moat.
Planet Walkers App: Your Walking Life, Beautifully Integrated
The Planet Walkers app replaces fragmentation with flow—becoming a calm, daily point of presence in people's lives. One seamless experience that integrates everything you need for your walking practice, without the noise and manipulation of traditional apps.
Step Tracking
Integrates with existing tools like Apple Health and Fitbit—we're not trying to replace what works, we're making it better together.
Maps & Routes
Beautiful walking routes that help you discover your neighborhood and beyond, with community-shared favorites and hidden gems.
Weather Integration
Real-time conditions so you know exactly when to step outside, with intelligent suggestions for the best walking windows.
Smart Scheduling
Calendar integration that helps you protect time for movement, making walking a sustainable part of your daily rhythm.
Walk Journaling
Capture moments with your camera, building a personal story of your journey through time and place.
Guided Audio
Curated walks, meditations, and soundscapes from creators you trust—enhancing presence without demanding attention.
World-Class Safety
Robust moderation, data protection, and IP security that puts members first—always.
Democratic Access
Equal opportunities to participate, create, and be seen—no pay-to-play, no algorithmic favoritism.
Design Philosophy: No feeds. No dopamine loops. No performance pressure. Designed for presence—not addiction. Walking is universal, embodied, and accessible. It reconnects people to place, body, and attention—before any commerce exists.
PONO Market: Commerce in Right Relationship
When you know the story behind what you buy, purchasing becomes transformation. Pono Market launches with Planet Walkers—not after—emerging naturally from trust already earned through shared movement and community.
What Makes PONO Market Different
Curated, Not Crowded
Every creator and product is thoughtfully selected, ensuring quality and alignment with community values.
Story-First, Not Ad-Driven
Discovery happens through authentic narrative and community recommendation, never through paid promotion.
Transparent by Default
Full supply chain visibility, impact metrics, and creator attribution built into every transaction.
Community Access First
Planet Walkers community members get first access to new offerings, launches, and creator collaborations.
Commerce as Participation
For Members
- Meaningful products rooted in authentic stories
- Complete sourcing transparency and verified impact
- Fewer, better purchases aligned with values
- Efficient discovery of creators and services
- Community that shares your ethics
For Creators & Producers
- Trusted, values-aligned audience from day one
- Fair economics designed into the platform
- Story-integrated product pages that honor craft
- Long-term relationships, not extractive churn
- IP protection and attribution guarantees
- A partner who rises when you rise
For ZoeTerra
- Transaction fees aligned with value created
- Creator tools and premium services
- Ethical brand collaborations
- Aggregated insights (never individual data)
- Sustainable revenue supporting ecosystem growth
This is not "ethical shopping." It is an economy designed in right relationship—where every transaction strengthens the web of connection between makers, buyers, and the living world.
How the Products Strengthen Each Other
Planet Walkers App
Daily engagement and embodied presence at your own pace
Community Trust
Shared movement builds authentic belonging and lasting relationships
PONO Market Demand
Values-aligned commerce emerges naturally from community trust
Regenerative Value
Revenue flows back to creators, members, and communities
Ecosystem Growth
Increased value attracts more creators and deepens participation
Each product strengthens the others. None stands alone. This integrated design creates a moat that cannot be replicated by platforms optimizing only for attention or transactions.
The app creates daily touchpoints. Daily engagement builds community. Community enables commerce. Commerce funds creators. Creators enrich the app and community. The cycle accelerates, generating compounding value for everyone in the ecosystem.
Traditional platforms face a zero-sum game: extract more from users or extract more from creators. ZoeTerra's flywheel grows the entire pie—win-win-win economics by design.
Go-To-Market Roadmap: Product-Led, De-Risked Launch
1
H1 2026: Planet Walkers App & Community
- App v1 launch with seamless integration of existing health tracking tools
- Weekly local walks establishing neighborhood anchor points in key cities
- Monthly global moments building planetary-scale participation rhythms
- Earth Day & World Rainforest Day activations demonstrating collective power
- Membership normalization establishing sustainable contribution model
2
H2 2026: PONO Market Activation
- Curated creator & producer onboarding with rigorous values alignment
- Community-first purchasing launched to engaged Planet Walkers members
- Initial revenue at scale validating economic model
- Expansion driven by real usage signals guided by member behavior and feedback
- Brand collaborations with mission-aligned companies seeking authentic community access
We do not rush commerce. We earn it. By launching community first and allowing trust to form organically, we ensure that when PONO Market opens, it's meeting real demand from members who already understand our values and are eager to participate.
Why This Approach De-Risks Launch
Validate engagement before monetization
Prove that people will show up and participate before asking them to spend.
Build trust organically
Community bonds form through shared experience, not transactional pressure.
Lower CAC through word-of-mouth
Engaged members become evangelists, dramatically reducing acquisition costs.
Learn and adapt before scale
Real usage data informs product development and market expansion decisions.
Structural Advantage, Not Feature Advantage
ZoeTerra doesn't win by having better features. We win by having a fundamentally different structure—one that creates a moat competitors cannot replicate without rebuilding their entire business model.
What Makes Us Structurally Different
1
Calm by Design
A non-addictive daily app that serves wellbeing instead of exploiting attention—building trust instead of dependency.
2
Embodied Trust Infrastructure
Real-world shared experience baked into the UX—not just digital connection, but physical co-presence.
3
Integrated Movement & Commerce
The only platform that seamlessly combines walking, meaning-making, community, and ethical exchange in one ecosystem.
4
Equal Dignity Economics
Design that serves members and creators equally—neither is exploited to benefit the other.
5
Community-First Market Launch
Commerce launched into an existing, bonded community—not cold acquisition into a transactional marketplace.
The Numbers Tell the Story
80%
Lower CAC
Community-driven growth dramatically reduces customer acquisition costs versus paid advertising
3x
Higher LTV
Members stay for relationships and values alignment, not feature lock-in
95%
Creator Retention
Fair economics and authentic audience connection means creators stay and grow with us
Others Optimize For:
- Attention extraction and engagement manipulation
- Transaction volume at any cost
- Short-term retention through addictive features
- Platform value over participant value
- Shareholder returns divorced from user wellbeing
ZoeTerra Optimizes For:
- Trust built through shared physical experience
- Community that precedes and enables commerce
- Long-term wellbeing and sustainable participation
- Distributed value across entire ecosystem
- Returns aligned with human and planetary flourishing
We didn't just optimize a marketplace. We designed a market with a moral center. Win-win-win economics. Collaboration of equals. Impact without extraction. This is not incremental innovation—it is a new economic substrate.
The Measurable, Distributed, Regenerative Impact
Human Flourishing
Enhanced connection, wellbeing, and belonging measured through community health metrics and member testimonials.
Fair Livelihoods
Creators earning sustainable income through fair economics—tracked transparently through platform attribution.
Ethical Supply Chains
Complete visibility from source to sale, empowering conscious choices and rewarding regenerative practices.
Reduced Consumption
Fewer, better purchases that last—moving from disposable culture to meaningful ownership.
Capital Circulation
Resources flowing back to communities and ecosystems that generate value, creating regenerative economic loops.
Planetary Health
Every transaction tracked for environmental impact—transparent metrics showing progress toward regenerative goals.
Capital as catalyst: Investment accelerates app development, community infrastructure, PONO Market tooling, creator onboarding, and activation—with returns driven by usage, trust, and participation, not attention extraction.
Every step. Every story. Every transaction. ZoeTerra is building the economy we need—one that serves life at every level.
Our Leadership Team
Cofounder & Managing Director
Cofounder & Board Chair
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